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Extract: Chapter 1 – Final Artefact Context and Framing 1.1 Introduction – Aims and Context

To clarify the main objectives of this project and what the resulting artefact a clear list of defined targets was needed to assess how successful the outcome is.

• The artefact aims to create a sequence of visuals which illustrate the theme of habitat destruction.

• The end artefact needs to clearly show the progression of the narrative from start to end.

• The scenes need to show the camera angles and movements as well as the direction of movement of objects within a scene.

• Most of all, the visuals need to make clear actions and the mood of the scene so that audience can identify the key points and topics being discussed within the story.


In summary, the artefact should be a close representation of how the piece would look as a finished animation that the audience can understand. To achieve this a narrative was created that used characters to create an emotive link with the audience. Exploring different methods of visually telling this story was one of the first steps in developing the artefact. When considering the background landscape designs, it was also important to include references to the intended habitat they would live in. This has become more focused in one direction as the project moved forward and changed from the beginning of the project when settings were still being considered. There were not only different methods and styles of animations but also different concepts. The main theme that was being aimed at was to increase public awareness of how important our role in the protection of ecosystems is. Hopefully making connections to environmental welfare deeper and more profound in the individual.

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